Many companies are pursuing digital technologies in order to transform their traditional business models. In today’s business world, there are numerous examples of this kind of innovation, from Netflix’s reinvention of video distribution to Apple’s reinvention of music delivery (I-Tunes), to Uber’s reinvention of the taxi industry.
These well-known names are not the only companies to incorporate such big changes into their business model. Insurance companies like Allstate and Metromile are using data and analytics to un-bundle insurance contracts and charge customers by-the-mile—a wholesale change to the auto insurance business model.
By reinventing and adding to their current model for success, corporations can achieve a renovation that leads to significant new opportunities for growth. This is why more companies should be trying to follow a similar path.