A successful digital transformation demands more than just updating technology or redesigning products. If an organization fails to align its digital transformation efforts with its internal values and behaviors it can have a knock-on effect on an organization’s culture.
Negative repercussions range from slow adoption of digital technologies to loss of market competitiveness and inevitable failure of the initiative and lost productivity and revenue. On the other hand, a comprehensive and collaborative effort can help shift the culture to understand, embrace, and advance digital transformation.
Leaders should formulate a clear vision of the transformation and effectively communicate it throughout the organization on an ongoing basis. They need to be clear about what the smart risks are and why they’re worth taking.
Core elements of digital culture:
- Promotes an external, rather than an internal, orientation
- Prizes delegation over control
- Encourages boldness over caution
- Emphasizes more action and less planning
- Values collaboration more than individual effort